Break-Even ROAS Calculator

Calculate your break-even metrics and maximum allowable bids for ad campaigns.

Business Metrics

Enter your store's average metrics below.

Average Order Value (AOV)

Cost of Goods Sold (COGS)

Conversion Rate (CVR)2.5%

Target Net Margin15%

Max allowable target based on Gross Margin (60%)

Target ROAS

To hit your 15% net profit goal.

222%

Break-Even ROAS

Minimum ROAS required to not lose money.

167%

Max CPA

$60.00

Break-even cost per acquisition

Max CPC

$1.50

Break-even cost per click